The production of content that the audience demands is more like a magic. NRBoom sets itself an ambitious goal - to make the process more transparent and manageable with predictable results, and to give producers a tool to measure and optimize the quality of content they create. Using machine learning technologies and neuromarketing, NRBoom not only allows a better understanding of how the target audience perceives your content, but also recommends what needs to be changed to make it more enjoyable.
Igor Lutz Co-founder and Partner The Untitled Ventures Ex-BBDO
Neuroscience provides an amazing opportunity to learn not the opinion of the audience, but its real emotions, feelings and insights. Never before in marketing have we been able to control the memorability or engagement of content in such a precise way
Roman Sergeev CEO RomanSergeevCom
Who uses Nrboom
Test ad performance before launching a campaign and maximize ROI
DIGITAL MEDIA AGENCIES
Develop masterpieces and prove their effectiveness to customers
Attract millions of viewers with Nrboom suggestions
Discover most effective or faulty creatives while conserving costs on tests
Explore not opinions, but real feelings from the game and increase engagement
Create thrilling trailers for movies
customers & cases
Content style analysis for 15 videos Goal: Get more viewer behavior data for future videos
MRBEAST 37,2m subscribers
Content style analysis for 10 videos Goal: understand what drives the audience Results: created a guideline for scriptwriters and animators
The Infographics Show 8,3m subscribers
Goal: analyze content and provide detailed reports to improve brand sales
RomanSergeevСom 0,5m subscribers
Goal: identify the reason for the success of the video with 140 million views Results: a detailed report with recommendations for repeating the best moments of the video
Wilimovich 1,9m subscribers
How will my target audience see the content?
We offer a special app for our testees. Only those who are fitting your representative sample characteristics will see the content.
What type of content can I analyze?
Any videos up to 1-hour duration, audio podcasts, graphic images. Need something else? Contact us.
How much will it cost me?
Actually, we do have a sort of price list. But we're receiving so many various incoming requests for analyses, so it's really hard to show one exact number here. Don't worry, the average research won't cost more than a fancy dinner for two in SoHo!
How is your method better than traditional surveys or face analytics?
Unlike surveys, we get real data from people about how their brain evaluates your content. At the same time, we do not use Face Analytics or Eye-tracking, which allows us to maintain an acceptable price level and speed of research.
Do you help to change the content?
You can use our recommendations to improve the content, for example, passing them on to your screenwriters, production studios or animators.
Do I get access to someone else's content?
Sure, if it's publicly available, we can analyze it.
We know you already have tons of questions. Let's talk!